You never get a second chance to make a first impression.  Research suggests that potential homebuyers typically form their first impressions of a property within 10 seconds of viewing a house. These first impressions heavily influence their overall perception and decision-making process regarding the purchase.
 
We needed to create an outside-in experience that was immediately impactful to highlight the home's best feature. To help enhance the outdoor oasis, we used Sun Cookery Hosting boxes to soft stage the cabana area and walked buyers and agents directly there. With small bites and beverages ready to go, it felt like you were a guest in a resort.  

And with guided conversation from our Real Estate Agent, we had buyers and their agents connecting and "living" in the space.

Switching up the Strategy for open Houses & Showings

Pictured above and left: elements from Sun Cookery's hosting collections:

Fall Into Home, Pineapples on the Patio, and the Wrapped in Warmth boxes.

Redirect attention to the best feature in the home and soft stage the space with Sun Cookery.

Soft-staging that Sells!

Case Study: Using soft staging to highlight A home's most sellable features After countless showings and no offers

The Challenge:

Buyers were focused on the outdated kitchen cabinet.

We couldn't understand how the recently built outdoor space with lush landscaping, a pool, cabana and more wasn't overriding the kitchen in need of an easy refresh.

We knew we had to guide potential buyers outside first to experience the exceptional outdoor living space before they toured the rest of the home.

THE SOLUTION

The Outcome

SOLD

Only 3 showings after we put on our hosting hats and activated the power of Sun Cookery hospitality--the offers rolled in!  

They were SOLD on the best part of the home and we were thrilled to have given them a moment during their home search to fully "fall into home".  The Sun Cookery experience activated what home is all about: people, connection, good food, and a welcoming space.